Privacy Policy

 Effective Date: 2/28/2026
Company Name: Heritage Assurance

Heritage Assurance (“Company,” “we,” “our,” or “us”) is committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, store, and safeguard your information when you interact with our website, services, applications, and licensed insurance representatives.

We may collect the following categories of information:

• Full name
• Address
• Phone number
• Email address
• Date of birth
• Medicare ID (when voluntarily provided)
• Insurance policy information
   

When necessary for insurance enrollment or consultation purposes:

• Health-related information
• Prescription information
• Coverage history
   

Sensitive information is collected only with your consent and used solely for insurance-related services.

When you visit our website or use our digital tools, we may collect:

• IP address
• Browser type
• Device information
• Pages visited
• Cookies and usage data
   

We use your information to:

• Provide insurance consultations and services
• Process enrollments and policy applications
• Verify provider and prescription coverage
• Communicate important plan updates
• Improve our website and digital tools
• Comply with legal and regulatory requirements
   

We do not sell your personal information.

For services involving Medicare products, we follow guidelines established by the Centers for Medicare & Medicaid Services (CMS).

Information collected for Medicare plan discussions, including Scope of Appointment forms, is retained in accordance with CMS record retention requirements.

Heritage Assurance is not affiliated with or endorsed by the U.S. government or the federal Medicare program.

Heritage Assurance is developing an AI-powered coverage verification tool designed to assist users in checking provider participation and prescription coverage.

Information entered into this tool will be used solely for:

• Coverage verification
• Plan comparison support
• Improving user experience
   

We implement reasonable safeguards to protect information processed through our digital tools. The AI application does not replace official plan documents or carrier determinations.

We implement administrative, technical, and physical safeguards designed to protect your information, including:

• Secure data encryption
• Access controls and role-based permissions
• Secure document storage
• Ongoing compliance monitoring
   

While we use commercially reasonable safeguards, no system can guarantee absolute security.

We may share information with:

• Licensed insurance carriers for enrollment processing
• Regulatory authorities when required by law
• Service providers who support our business operations (under confidentiality agreements)
   

We do not sell, rent, or trade your personal information to third parties for marketing purposes.

Depending on your state of residence, including states with consumer privacy laws, you may have the right to:

• Request access to your personal information
• Request correction of inaccurate information
• Request deletion of your personal information (subject to regulatory retention requirements)
• Opt out of certain communications
   

To exercise these rights, contact us at:
Email: [Insert Email]
Phone: [Insert Phone Number]

Our website may use cookies and similar tracking technologies to:

• Enhance user experience
• Analyze site performance
• Improve functionality
   

You may adjust your browser settings to decline cookies, though some features may not function properly.

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of external sites.

Our services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children.

We may update this Privacy Policy periodically. The revised version will be posted with an updated effective date.

If you have questions about this Privacy Policy or how your information is handled, please contact:

Heritage Assurance
5820 E W.T. Harris Blvd Ste 109 #194 Charlotte, NC 28215 United States
Phone: 833-505-5210
Email: info@heritage-assurance.com